Digital Marketing Mastery Course
About The Course
Digital marketing is the practice of promoting products, services, or brands using digital channels and technologies. It encompasses a wide range of activities aimed at reaching and engaging with a target audience online, driving traffic, generating leads, and ultimately converting them into customers. Here's an overview of the key components of digital marketing
Digital marketing is crucial for businesses of all sizes because it allows them to reach a broader audience more cost-effectively than traditional marketing methods. It also provides measurable results and the ability to target specific demographics, ensuring that marketing efforts are more likely to resonate with the right people.
As consumers spend more time online, digital marketing continues to grow in importance, making it an essential component of any modern marketing strategy.
| Duration | Date & Time | Course Fee | Discount |
|---|---|---|---|
| 2.5 Month | 30 Classes | 10,500/- BDT | 40% |
Course Over View
◉ Facebook Ads and Social Media Marketing
Overview: Learn how to create, manage, and optimize Facebook ad campaigns. Explore strategies for organic growth and engagement across social media platforms like Instagram, Twitter, LinkedIn, and more.
Topics Covered: Targeting, Retargeting, Ad Creatives, Analytics, Community Management.
◉ Google Ads
Overview: Master Google Ads to drive traffic and conversions through search, display, and video ads. Understand keyword research, bidding strategies, and ad copywriting.
Topics Covered: Search Campaigns, Display Campaigns, Video Campaigns, Analytics, Conversion Tracking.
◉ Email Marketing
Overview: Build effective email campaigns that convert. Learn about email list management, segmentation, automation, and A/B testing.
Topics Covered: Email Design, Automation Tools, List Building, Analytics, Compliance (GDPR).
◉ SEO/Blogging
Overview: Improve your website's visibility on search engines through SEO best practices. Learn how to create and optimize blog content for both users and search engines.
Topics Covered: Keyword Research, On-Page SEO, Off-Page SEO, Technical SEO, Content Strategy.
◉ Lead Generation
Overview: Understand how to attract and convert leads using various digital marketing channels. Learn to build lead magnets, landing pages, and lead nurturing sequences.
Topics Covered: Lead Magnets, Landing Pages, Funnels, CRM Tools, Data Tracking.
WordPress/WooCommerce, Shopify
Overview: Get hands-on experience with popular e-commerce platforms. Learn how to build, manage, and optimize online stores using WordPress with WooCommerce and Shopify.
Topics Covered: Store Setup, Product Listings, Payment Integration, SEO, Theme Customization.
◉ Dropshipping
Overview: Dive into the world of dropshipping. Learn how to source products, manage suppliers, and automate your e-commerce business.
Topics Covered: Product Research, Supplier Management, Order Fulfillment, Marketing, Scaling.
◉ CV Creation, Cover Letter, and Copywriting with AI
Overview: Learn to craft compelling resumes and cover letters using AI tools. Additionally, explore how AI can enhance your copywriting for various marketing materials.
Topics Covered: AI Tools, Resume Optimization, Cover Letter Writing, Copywriting Techniques.
◉ Content Creation Strategies
Overview: Develop a content strategy that aligns with your marketing goals. Learn about content types, storytelling, content calendars, and distribution channels.
Topics Covered: Content Planning, Storytelling, Multimedia Content, Content Distribution, Analytics.
◉ Sales Funnel Strategies
Overview: Understand how to build and optimize sales funnels to guide prospects through the buyer’s journey. Learn about different funnel types and how to track and optimize performance.
Topics Covered: Funnel Design, Lead Nurturing, Conversion Optimization, Analytics, Tools.
◉ Freelance and Job Marketplace
Overview: Navigate the world of freelancing and job marketplaces. Learn how to build a personal brand, find clients, and manage projects as a freelancer.
Topics Covered: Portfolio Building, Client Acquisition, Pricing Strategies, Platform Navigation, Time Management.
Career Opportunity
Digital marketing offers a wide range of career opportunities across various industries, making it an attractive field for professionals with diverse skills and interests. As businesses increasingly prioritize their online presence, the demand for digital marketing expertise continues to grow. Here's an overview of some of the key career opportunities in digital marketing:
◉ Digital Marketing Manager
◉ SEO Specialist
◉ Content Marketing Specialist
◉ Social Media Manager
◉ PPC Specialist (Pay-Per-Click)
◉ Email Marketing Specialist
◉ Analytics and Data Specialist
◉ Content Writer/Copywriter
◉ E-commerce Specialist
◉ Influencer Marketing Coordinator
◉ Digital PR Specialist
◉ Conversion Rate Optimization (CRO) Specialist
◉ Marketing Automation Specialist
◉ Freelance Digital Marketer
◉ Career Growth
◉ Industry Demand
◉ Freelance and Entrepreneurial Opportunities